Neelakshi Bali (Neel)

Digital Marketing Leader                  Whitten & Lublin

Oct'2019 - Present

 

Whitten & Lublin is an Employment Law firm in Toronto and I work as a Digital Marketing Leader. My responsibilities are all encompassing the digital marketing field - from strategizing to on-the-ground work on PPC campaigns on Google Ads and Facebook Ads, creating content for social media, sending out e-blasts, maintaining the multiple websites, managing the SEO of websites and optimizing the digital presence, and managing budgets.

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Digital Platform Executive                  Sigma Estimates

Jan'2019 - Sept'2019

 

As the Digital Platform Executive for Sigma Estimates, I was responsible for creating growth marketing strategies and road-maps for business in North America. I oversaw the continuous optimization of Sigma Estimates' paid and organic traffic generation,customer journey tracking, lead conversion as well as effective digital fulfillment of customer's e-commerce path.

 

Digital Marketing Specialist                         Munich Re

July'2017 - Jan'2019

 

As the Digital Marketing Specialist for Munich Re's innovation department - Adam Helps, I was responsible for all things related to online marketing. My main job responsibilities were - creating a marketing strategy, creating an editorial calendar, managing SEO through SEMRush, working on PPC campaigns - AdWords, Facebook ads, Outbrain and analyzing the campaigns using Google Analytics.

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Marketing Specialist                                       Clark Labs

July'2015 - June'2017

 

Clark Labs is a GIS niche software provider with clients all across the world. As a Marketing Specialist, I managed requirements for marketing campaigns and promotions for Clark Labs events. I did analysis on promotions and campaign’s results. I created content for marketing campaigns, social media (Facebook, Twitter, Instagram) and newsletters. I also maintained the company website using WordPress.

 

Marketing Coordinator                                 Spreadshirt 

July'2014 - June'2015

 

As the Marketing Coordinator at Spreadshirt, my role was to create short-term marketing plans for upcoming campaigns and promotions.

I managed social media through Hootsuite and conducted A/B testing for landing pages via Optimizely. Spreadshirt used Jira as it's project management software to assign tasks and get updates on them. Also used Rank Tracker for SEO to track the ranking of keywords for use in newsletters, SEM ads, blogs and social media.

 

Media Assistant                                                 Sodexo

August'2012-April'2014

 

As the Media Assistant at Sodexo, I was responsible for creating the marketing content of mailers and brochures. I provided marketing tracking and researched information by collecting, analyzing, and summarizing data and trends. I also created content for newsletters, blogs, mailers, email campaigns and social media outreach. I assisted with Sodexo's internal design resources to develop digital ads, landing pages and other digital assets.