PROJECTS:
Project | 01
Project | Multi-faceted Campaign
Worked on a new brand direction of "sticky copy" and portraying the problem in the graphics followed by the solution and a strong CTA. The sticky copy increased our email open rate and call-to-action CTRs by 17%. sticky copy helped us in getting our audience take it all in and remember it at a later stage; followed by re-marketing campaigns, thus leading to more conversions.
Project | 02
Project | Omni-channel Campaign
Worked on a new campaign focusing on the pain points of the target audience and providing them with a solution using an omni-channel approach for brand recognition and recall.
New concept
Project | 03
Project | Valentine's Day
Worked on a new marketing strategy to push the Adam Helps brand. The strategy was to bring awareness of an existing problem and then providing them with a solution. So here, you can see that the graphic talks about a problem and the ad copy talks about the solution to the problem. The conception of this idea came from the fact that not many people realize a problem they have unless its right in front of their face on social platforms.
New concept
Old concept
Project | 04
Project | New Brand Direction
Assisted in creating a new brand direction. When I joined Spreadshirt, there was no specific brand direction for the campaigns. The campaigns were based on holidays and regular discounts. With the Q4 approaching, the marketing team started working on a new brand direction which would resonate what Spreadshirt was about. After sitting in a lot of brand direction review meetings, spanning months and competition analysis, we found what we were looking for.